Flemming Berg (L), Sundowns' sporting director.
Sports

Do All Soccer Clubs Need A Sporting Director?

The role of a sporting director has gained attention in soccer. Clubs are debating whether it is essential.

The need for a sporting director depends on the club which big clubs with resources usually benefit for. Smaller clubs, however, might not.

Each club must assess its situation. Factors like budget, structure, and goals play a key role. Ultimately, the decision varies based on individual circumstances.

A Growing Trend

Many top clubs now have sporting directors. This trend is especially popular in Europe. Their job is to oversee recruitment, contracts, and long-term planning.

The role bridges the gap between the board and coaching staff. This ensures a unified vision for the club. For example, Manchester City’s success is partly credited to their sporting director. City (22.72) are currently not favourites on Easybet to retain the Premier League but they have dominated it in recent years.

Sporting directors are also becoming increasingly common in African soccer. In South Africa’s Premier Soccer League (PSL), several clubs have adopted this structure. For instance, Mamelodi Sundowns appointed Flemming Berg as their sporting director in 2022.

Benefits of Having a Sporting Director

They help with recruitment strategies. They ensure transfers align with the club’s philosophy. Additionally, they handle negotiations, which saves time for coaches.

The role ensures continuity during managerial changes. This reduces disruption when a head coach departs. Clubs like RB Leipzig have benefited from this structure.

In South Africa, Sundowns experienced immense success under Rhulani Mokwena and were at their most dominant as they won the 2023-24 South African Premiership. However, there were reportedly tensions between Mokwena and Berg over signings. Despite their dominance, Mokwena departed in 2024, highlighting potential challenges with the sporting director model.

This is not an issue unique to Africa, however. At Manchester United, Dan Ashworth recently departed abruptly as sporting director, reportedly over not feeling as if he had enough say over the long-term direction of the club.

Challenges Without a Sporting Director

Clubs without sporting directors can face issues. Head coaches may have too much control over transfers. This can lead to short-term thinking.

Board members without soccer expertise often make poor decisions. This affects the club’s long-term performance. For instance, some clubs in the English Premier League have struggled without a clear strategy.

When They Are Not Needed

Not all clubs benefit from this role. Smaller clubs may lack the resources. They often rely on a coach or chairman for key decisions.

In such cases, having a sporting director might strain budgets. For lower-league teams, simplicity is often better. These clubs focus on survival rather than long-term planning.

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